WebAble Wins Gold at Commward 2016
We are delighted to share that WebAble has won its first advertising award in Bangladesh at Commward 2016. We won this award in the “New Technology in Promotional Campaign” category – For an online campaign we created for Ruchi, for Eid-Al-Adha 2015, “Ruchi – Save the Cow”.
For 2015 Eid-Al-Adha, Ruchi, a leading FMCG company, wanted to do something out of the box! So WebAble created a web-based interactive game! We took the core emotion of Qurbani: sacrifice, and added a spin to it. The primary objective of this campaign was to engage young people with the brand.
Coward is an initiative by Bangladesh Brand Forum to encourage and acknowledge the creative works of the Bangladeshi agency industry. This was their 6th award session – this time, in association with Cannes Lions.