Shaping the Digital
The digital space is dynamic & constantly evolving. The legends of digital have done their part to lead the way for change through the digital revolution. However, as marketers today, it is our job to take the field forward and shape the digital transformation. Here are a few of the top philosophies from thought-leaders around the world for inspiration. After all, success is not an activity, it’s a mindset.
Top 9 thoughts shaping the digital era today:
- Marketing is no longer about the stuff that you make, but about the stories you tell.
- You can’t sell anything if you can’t tell anything.
- Your brand is a story unfolding across all customer touchpoints.
- Make the customer the hero of your story.
- We need to stop interrupting what people are interested in and be what people are interested in.
- Content marketing is all the marketing that’s left.
- Either write something worth reading or do something worth writing about.
- Social media are tools. Real-time is a mindset.
David Meerman Scott
- Focus on how to be social, not how to do social.