In this year’s Best Brand Award, Bangladesh Brand Forum (BBF) in partnership with world’s leading brand research company Millward Brown, identified & honored the best brands in Bangladesh. Brands were selected based on a month-long countrywide consumer research carried out by Millward Brown.
The approach of the consumer research was completely quantitative where face to face Pen and Paper Interviews (PAPI) were conducted with a very structured questionnaire among randomly selected respondents.
The key measure to drive top brands, Millward Brown’s MDS framework was used, which stands for Meaningful, Different and Salient. The essence of this framework is – the more meaningful, different and salient the brand associations, the greater their ability to drive consumers’ brand predisposition. The ideal balance for a specific brand is a function of both the category and the primary mode of financial return — sales volume or premium pricing. To capture the overall countrywide brand ethos, in-category and across-category comparative context, Millward Brown has done in-category harmonization and cross-category harmonization to do the ranking of the top brands.
Want your brand to win in digital marketing? Attend the Digital Marketing Summit 2015 on December 12 organized by Bangladesh Brand Forum – The premier digital marketing event in Bangladesh aiming to share knowledge, inspire creativity and facilitate application. Besides Key Notes from international & regional experts, there’ll be Deep Dive sessions for Marketing Tech enthusiasts. Don’t miss the “Brand Activation with Interactive Technology” session by WebAble’s tech team.