The Digital Marketing Dictionary
Digital Marketing in today’s world is not simply about going online with the traditional concepts of marketing, its more about understanding of two worlds: DIGITAL and MARKETING. Today’s consumers are hungry for information; and when there is so much information, they are selective about what they want to know.
Digital Marketing is not only about being seen by consumers, its about educating and engaging consumers and getting them to take action, buying a product or downloading a white-paper for example. To understand digital marketing better, it is important to know some basic definitions and to make things easier for you, here’s a list of the keywords that will get you ahead of the curve.