Guide To Monetize Social Media
Having a strong social media presence is great, but how valuable is it if it ultimately brings in no revenue? Brands have spent heavily on social media to build a strong online presence; many of them treating social media as just another platform to reach out to new customers. However, social media is a two-way street and as long as you add value, you can capture value in return. While many companies have built a strong following on social media, the question remains: How can brands monetize their communities to get the best out of social media? This guide is an attempt to explore answers to the above question.