Every year there are hundreds and thousands of blogs being published across different niches with different kinds of content. Some of these publishers are human, some of them are robots. Some of these blogs are for businesses, others are for non-profits or individuals. Either way, there is an incredible amount of information being published on a day to basis on the internet. That brings us to the obvious question, “How do we stand out from the thousands of other blogs?”
For people and companies that take blogging seriously, to get the best results, be ready to invest time and resources from Day 1. I have tried and failed to run two blogs in my professional career, and though that was a while ago, I now recognize that a lack of smart thinking was the prime reason. Most newbie bloggers start out with the ambition of publishing quality content and organically acquiring readers. We all know that anything organic will take time to grow, however the problem with the previous statement is that your definition of quality content is restricted to yourself, and thus other people do not find it nearly as interesting.
Research – In my humble opinion continues to be one of the essential elements missing out from the modern blogging recipe. It is not just about opening a Tumblr account and hitting the publish button. If you are planning to sustain the blog, then you need to do your homework on the kind of content the audience in your niche is going to want to listen to.
This post is about sharing some tips and tricks on researching and writing content that will get your blog some serious traction!
First Pager, although not the most popular tool out there, it certainly does its job well
Buzzsumo can do wonders, we have proof
You don’t even need to curate your own contents anymore
Take it from those who have nailed it already
Find out what people actually care to talk about
Pinterest is still an untapped resource for businesses, don’t ignore it anymore
Get even better topic ideas from the Holy Grail of blogs
Then there’s good old Wikipedia, but you need to use it right