10 Reasons Your Business Should Be On Twitter
How to utilize Twitter, a game changing social media platform, to make your business grow
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Ovick Alam Written by Ovick Alam on August 28, 2014


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Twitter is the world’s largest micro-blogging site: The kind I call ‘Truly Social’. It is one of the 10 most visited websites with 200 million active users. If you want to take your business local, mobile and social, Twitter is the place to start!

Compared to Facebook, Twitter can help your business tap into a huge pool of potential customers. You may only have 100 followers, but your tweets (updates) can reach thousands of people organically if they are relevant to your audience and you are using the right hashtags.

For a business, this means, using the right keyword could help you reach your ideal audience; i.e. people who are already looking for the value your business has to offer. This process enables your business to drive high quality traffic to your website, increase conversion rates and build customer lists.

Unlike Facebook, your followers on Twitter are not centered around your family, friends and colleagues. In Twitter, following develops around common interests. Therefore, if your business shares valuable and relevant content consistently, your community will grow with alignment to your business’ value proposition. Here are 10 simple reasons your brand should be on twitter:

Put your audience up to date with your products and services

10 Reasons Your Business Should be On Twitter by .@OvickAlam via .@WebAbleDigital

Engage with your customers and make them feel the presence of your brand

10 Reasons Your Business Should be On Twitter by .@OvickAlam via .@WebAbleDigital

Use online exposure to drive users to your website or blog

10 Reasons Your Business Should be On Twitter by .@OvickAlam via .@WebAbleDigital

Directly interact and engage with potential customers10 Reasons Your Business Should be On Twitter by .@OvickAlam via .@WebAbleDigital

Run surveys and play around with feedback received

10 Reasons Your Business Should be On Twitter by .@OvickAlam via .@WebAbleDigital

Respond to queries and provide technical support online 

10 Reasons Your Business Should be On Twitter by .@OvickAlam via .@WebAbleDigital

Spot candidates who are passionate about your product

10 Reasons Your Business Should be On Twitter by .@OvickAlam via .@WebAbleDigital

Transform into an authority figure in your field with active resourceful updates

10 Reasons Your Business Should be On Twitter by .@OvickAlam via .@WebAbleDigital

Remain informed: Catch up with industry’s latest advances

10 Reasons Your Business Should be On Twitter by .@OvickAlam via .@WebAbleDigital

Use social networking to get in touch with associates and build rapport with your audience

10 Reasons Your Business Should be On Twitter by .@OvickAlam via .@WebAbleDigital

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